Getting Noticed
The playbook for standing out on social media and streaming TV — where your customers are spending their time.
Traditional TV audiences have fragmented across hundreds of streaming platforms. Social media now gets more total viewing time than any single network. If you're still advertising where the audience used to be, you're paying for diminishing returns.
People have become extremely good at identifying — and ignoring — ads. The content that stops the scroll looks like content, not a commercial. It has a real person. A real location. A natural voice. Creator video ads work because they fit the environment they're placed in.
The data supports this: user-generated-style content consistently outperforms polished brand content on conversion metrics. The authenticity is a feature, not a compromise.
Short-form vertical video. The dominant format for reaching buyers under 45. Creator content feels native here — the algorithm rewards authenticity.
90% of U.S. households stream. CTV lets you run targeted local video ads on premium streaming content for a fraction of broadcast costs.
Still the dominant platform for reaching local buyers over 40. High-intent audiences with precise local and demographic targeting.
We shoot creator content at your location, test it on social to identify what resonates, then scale winning videos to streaming TV. You never spend big on content that hasn't proven itself.
Learn more about creator video ads →We look at what you're running now — or what your competitors are running — and tell you where the opportunity is. No pitch, no cost.
A creator captures real video at your business. Your team, your space, your customers. It looks like content because it is.
Winning videos run on TikTok and Instagram first. The ones that prove themselves move up to streaming TV. You never pay to scale a guess.
Yes — often better than for big brands. A local business has something a national advertiser can't fake: a real location, real staff, and a real connection to the community. Creator content built around that authenticity consistently outperforms polished commercials on the metrics that matter, like clicks and customer inquiries.
Far less than traditional broadcast. Because CTV lets you target by location and audience instead of buying a whole market, an Atlanta business can run ads on premium streaming content without a broadcast-sized budget. We scope every plan to the business, so there's no single sticker price — but the entry point is a fraction of what local TV used to require.
Where the attention actually is: short-form video (TikTok and Instagram Reels) for buyers under 45, Facebook for buyers over 40, and Connected TV to reach nearly every streaming household in metro Atlanta. The right mix depends on who your customers are — that's part of what we figure out in a free ad review.
A regular ad announces itself as an ad, and people have gotten very good at ignoring those. Creator content looks like the posts people are already watching — a real person, a natural voice, a genuine setting. It earns attention instead of interrupting it.
It's our method for taking the risk out of video advertising. We shoot creator content at your location, test it on social media to see what resonates with real viewers, then scale only the proven winners up to streaming TV. You never spend big on content that hasn't earned it first.
You've seen how Atlanta businesses are getting noticed. The next step is finding out what it would take for yours. We'll review your current advertising — or your competition's — and show you exactly where creator video and streaming TV could move the needle.
Get a Free Ad Review →No commitment. Just a clear look at the opportunity.