About

20+ Years of Local Advertising. One Clear Mission.

Help local businesses stay visible as the audience moves — from broadcast to cable, cable to streaming, search to AI.

Mike Villela, founder of Intown Ads

Mike Villela

Founder, Intown Ads

I've spent over 20 years in local advertising. I've sold TV, radio, and print. I've watched audiences shift — from broadcast to cable, from cable to streaming, from search to AI chat. And I've helped local businesses follow that shift every step of the way.

The businesses that stay visible are the ones that plant their flag where the audience is going — not where it's been. That's always been the job. The platforms change. The principle doesn't.

I started Intown Ads to apply two decades of local advertising craft to where local audiences are growing today — social media, Connected TV, and AI-powered discovery. The same strategic thinking that worked in broadcast works here. We just have better targeting, better data, and authentically local creators who can produce content that actually connects.

The Street-to-Screen method is how I put it together: create real content with local creators, test it cheaply on social, then scale winners to streaming TV. It's what I wish I could have offered clients 15 years ago.

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The Philosophy

"Follow your customers."

Audiences always move. The businesses that succeed are the ones that move with them — not the ones that stay loyal to the last platform. That's been true for 20 years. It's still true today.