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Local Advertising Insights

Practical guides on creator video, streaming TV, local SEO, and AI visibility.

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Who writes these guides?

The articles here come from the two people who run Intown Ads. Mike Villela, our founder, has spent 20+ years in local advertising and has sold TV, radio, and print. He has watched audiences move from broadcast to cable, cable to streaming, and search to AI chat. Kris Johnson, our co-founder, has spent 20+ years on how businesses get found, from the Yellow Pages to Google to AI discovery. Mike and Kris first worked together at Yellowbook. You can read more on our about page.

What will you find on this blog?

Every post is written for local business owners, not marketers, and each one tries to answer a real question in plain language.

TopicWhat it coversStart with
Websites and lead generationWhy an outdated site loses calls and what a lead-generating site does differentlyThe seven channels
Local SEO and AI searchHow customers find local businesses on Google and in AI answersAI search and local businesses
Creator videoUsing real local people on camera instead of polished commercialsTikTok for local businesses
Streaming TVHow connected TV works and when it's worth itWhat is Connected TV advertising?
StrategyTesting on social, then scaling what worksSocial video vs. traditional TV
For creatorsHow Atlanta creators get paid for local video workHow to become a paid local creator

How should you use these guides?

Read them in the order of your biggest problem. If your phone isn't ringing, start with your website and local search, because every ad you run sends people there. If your site already converts well, the creator video and streaming TV posts show you how to put more people in front of it.

A few habits we recommend:

- Look at your own site while you read. Open it on your phone and check each point against it. - Search for your service and your town. See who shows up in Google and in an AI assistant, and ask why. - Write down one change. One fixed page is worth more than ten saved articles.

What makes these guides different from generic marketing advice?

We write about what we build and run every day: website recreation, Plant Your Flag local pages, Google Business Profile, Google Ads, creator video, and connected TV. We don't publish made-up case numbers, and when we cite a statistic, we link the source.

Our view is simple: most local businesses don't have an advertising problem first. They have a website problem. An older, slow, or confusing site quietly loses the calls that ads, reviews, and search visibility send its way. So many of these posts come back to the same idea from different angles: fix the destination, then turn up the traffic.

Which older posts are worth reading first?

If you're new here, these five pieces give the broadest foundation:

1. Creator video ads vs. traditional commercials, on why real people on camera often beat polished spots. 2. Connected TV as a local channel, on reaching households by ZIP code. 3. Local SEO in 2026, on what still moves the Map pack. 4. The Street-to-Screen method, on testing small before spending big. 5. Getting found, our longer guide to how customers discover local businesses today.

Common Questions

How often do you publish new articles?

We add guides when we have something useful to say, usually when we see the same question come up with several local businesses. Quality comes before a publishing calendar.

Can I ask a question I'd like to see covered?

Yes. Email info@intownads.com or call 404-334-5809 (Mon–Fri, 9am–6pm ET). We reply within 24 hours, and good questions often become posts.

I read the guides and want help applying them. What's next?

Request a free Qualified-Lead Assessment. Mike personally reviews your business and gives you an honest take, with no pressure and no contract required to get started. Start here.

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